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won the Prize of «Entrepreneur of the Year» and the This «scientific» strategy was doubled by an
Prize «Sales and Marketing» at the Business Awards of active marketing strategy to build the notoriety
Derby Telegraph.» of the brand. It was about seducing international
triathletes who believed enough in the product to
The brand was born after an adventitious meeting become the best ambassadors of the brand.
during a triathlon event where a group of private
investors were seduced by the project of Dean To say the least, the bet seems to be a success
Jackson to propose something new in the neoprene because now the brand is distributed in 17
field. Thanks to this funding, the founder could countries!
create a team made of analysts of swimming races
and a bio-mechanic expert.
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