Page 27 - Trimax_hebdo147_ENG

FOCUS

Chris Boardman opened this
ceremony saying that the brand
was entering in a new era. The
one of an autonomous company,
managed by a passionate bike
team animated by identical
values. «We were at the office
everyday, every-time, on all kinds
of bike, trying new stuff, happy to
take advantage of mounting bikes
whom we would be proud of.»

Then the Executive

Director of Boardman

Bikes, Andy Smallwood,

said to describe the

future orientation of the

company: «Boardman

has now a brand new

identity and an artistic

direction which

conjugates passion

and ambition. I’m very

proud of the Boardman

team and what it has

accomplished. We have

reinvented the brand.»

Then the new brand launches: The project Performance Center has been
developed in parallel with a laboratory
• A new website performance and a testing wind tunnel.
• A personalized painting with a configurator
allowing the clients to choose among one of the The new range of Elite products is the first one to
5202 possible combinations! benefit from this new approach of the brand. Then
37 models has been improved and restructured.

TRIhebdo 27